Customer Engagement refers to the interaction and relationship between a business and its customers throughout the customer journey. It encompasses the various ways in which a company communicates, interacts, and builds relationships with its customers, aimed at fostering loyalty, satisfaction, and ongoing participation. Customer engagement can occur through multiple channels, including social media, email, customer service interactions, and in-person experiences. The goal is to create meaningful connections with customers, encouraging them to participate in dialogue, provide feedback, and make repeat purchases. Effective customer engagement helps businesses understand customer needs and preferences, ultimately leading to improved customer retention and long-term success.
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