Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, ideas, or experiences to satisfy their needs and desires. It encompasses the psychological, social, and emotional factors that influence purchasing decisions and consumption patterns. Understanding consumer behavior helps businesses develop effective marketing strategies, tailor products and services to meet customer needs, and enhance customer satisfaction and loyalty. Factors that affect consumer behavior include cultural influences, social interactions, personal preferences, economic conditions, and psychological triggers.
Are Subscription Services Really a Smart Investment? Subscription services have become increasingly popular, offering consumers the chance to enjoy various products and services for a fixed monthly fee. But are…